Tractor Supply Co. Ending 'Woke' DEI and Climate Change Policies After Criticism
Rather than go broke, a merchant isn't going woke.
One of America's leading rural-supply merchants announced Thursday that it is ending all "Diversity, Equity, Inclusion" programs and will no longer support LGBTQ and global-warming causes.
Tractor Supply Co. posted a statement on social media detailing its new direction after three weeks of social-media and other backlash over the previous attachments to left-wing causes that are not popular with its customer base.
"We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart. Going forward, we will ensure our activities and giving tie directly to our business," the company wrote Thursday.
The statement included five bullet points distancing the company from a series of policies under CEO Hal Lawton that were highlighted recently by journalist Robby Starbuck.
The bullet point undo much of what Mr. Starbuck had reported on.
Henceforth, Tractor Supply will "eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment."
More...
https://legalinsurrection.com/2024/06/tractor-supply-co-ending-woke-dei-and-climate-change-policies-after-criticism/
Things are staring to turn around in society on all conservative points.
I do a good deal of business at TS. The prices are fair and some products are not the best quality. But for the most part,items are good quality.
I depend on them out here in rural america.
Quote from: HawkTheSlayer on July 02, 2024, 12:28:42 PMThings are staring to turn around in society on all conservative points.
I do a good deal of business at TS. The prices are fair and some products are not the best quality. But for the most part,items are good quality.
I depend on them out here in rural america.
Same here, though it's a bit of a drive, I was ready to drive even further if it meant boycotting them.
I had a letter ready to send them, stating: "We put aside the fact that most of the stuff you sell is cheap CCP crap, but to push DEI on your customer base whose already struggling? I assure you, we will gladly walk away and find what we need elsewhere!"
I had already told the wife, never again! She was glad they caved.
How did this "woke" approach get so far anyway? It is clear top leadership did not understand its customer base. The people in charge once again prove the concept of "The Peter Principle" is is correct.
Tractor Supply seen the writing on the wall with Bud Light...they made an about face quick... :lol: