https://www.theblaze.com/news/super-bowl-veteran-company-nfl
QuoteNine Line Apparel, a veteran-owned clothing company, created an advertisement for the Super Bowl that punches back at the national anthem protests that were once a mainstay among NFL players, initiated by former NFL quarterback Colin Kaepernick in 2016 to bring awareness to the issue of police brutality.
But CBS Sports, which has exclusive rights to host the Super Bowl, rejected the ad — and Nine Line believes the ad's content was central to its rejection.
Company CEO Tyler Merritt told the Washington Examiner that CBS claimed it rejected the commercial because executives were not satisfied the apparel company could foot the massive bill to air the 45-second ad.
However, Merritt doesn't buy the excuse — and believes the ad's message was central to CBS' decision.
"CBS's purported reason for rejecting a Super Bowl commercial that extols patriotism is totally out of bounds. Let's call this what it is: a blatant attempt to censor a message that their politically correct executives find offensive. We urge Americans who believe it's important to show respect for our flag and national anthem to join us in calling out this offensive bias. It's time to give a penalty flag to CBS," Merritt told the Examiner.