GMC Is Desperate

Started by Solar, December 19, 2021, 06:30:14 AM

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Solar

Though a touching ad, the problem is, they can't sell the past, they don't make cars like they used to.
Oh, and make note of the plate number, as it changes. Not even the same car. :lol:


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Possum

the focus is on the story so much I do not think most could even tell you what kind of car that was.

Solar

Quote from: Possum on December 19, 2021, 07:21:03 AMthe focus is on the story so much I do not think most could even tell you what kind of car that was.
Yep. Also, I think it's a 66 Impala, which means in truth, he should be in his early 80s, not early 60s.
I bought my 1970 ElCamino in 69 when I was 15 years old, (with dads help) all from years of savings, I'm now 67.

Yeah, I'd rate this as an AD agency failure in trying to sell Chevys to 80 year olds, because a new car is not in their wish list.
Toy bought me the last vehicle I'll ever own, a brand new 2009 Dodge 3500 Ram 4x4 diesel.
I just sold the 1970 ElCamino last month, probably the hardest thing I ever did, but I was never going to rebuild it for a 4th time.

Memories? You bet, but an inanimate object sitting, does nothing to heal a broken heart. Memories are stored in the soul, not a useless shell of the past rusting away.

I give this ad an F-, even lower if, there were a lower grade.
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supsalemgr

I worked for a large corporation that does a lot of advertising. I once attended a conference with a presentation by our VP of advertising. He said the purpose of TV ads was not to sell a product, but to create name recognition.

This ad by GM fits the bill. Look at all the discussion about it.
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Possum

Quote from: supsalemgr on December 19, 2021, 11:37:48 AMI worked for a large corporation that does a lot of advertising. I once attended a conference with a presentation by our VP of advertising. He said the purpose of TV ads was not to sell a product, but to create name recognition.

This ad by GM fits the bill. Look at all the discussion about it.
You might be right. Have to say this is the first time I have looked at a commercial or  even discussed GM in a long time.

Solar

Quote from: supsalemgr on December 19, 2021, 11:37:48 AMI worked for a large corporation that does a lot of advertising. I once attended a conference with a presentation by our VP of advertising. He said the purpose of TV ads was not to sell a product, but to create name recognition.

This ad by GM fits the bill. Look at all the discussion about it.
I did, and it's all negative. :lol:  :lol:  :lol:  :lol:
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Solar

Quote from: Possum on December 19, 2021, 11:43:41 AMYou might be right. Have to say this is the first time I have looked at a commercial or  even discussed GM in a long time.
:biggrin:
Good point, I haven't seen any commercials in years. Oh, with the exception of Subaru's dog commercials. Love those!
But this Chevy nostalgia crap is a total loser.
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TboneAgain

Quote from: Solar on December 19, 2021, 06:30:14 AMThough a touching ad, the problem is, they can't sell the past, they don't make cars like they used to.
Oh, and make note of the plate number, as it changes. Not even the same car. :lol:


Yeah, the car is a conglomerate. It's obviously a '66 Impala ragtop -- or more likely several. But the details are a bit out of kilter.

The Impala could be had with a convertible top, and with a big block V-8, which the later shots seem to indicate was the case. But the interior they show screams Super Sport. The wheel covers they pry off are definitely Chevy SS issue, but the rest of the car shows no SS trim or badges.

I personally owned a '66 Impala SS convertible, and drove the dogshit out of it for more than three years. It was one of the best cars I've ever owned, and I wish I had it back today. I know whereof I speak.

Mine was the 327/275 version, with the common Rochester Quadrajet carb and single-outlet factory exhaust. The tranny was the aluminum Powerglide. As far as I know, my car was 100% factory original.

The big block Impalas were rare as hen's teeth, even back then, even with the SS option. Most of the non-SS Impalas had the 283 mouse and the Powerglide or three-on-the-tree. The non-SS Impalas also had bench front seats, not the buckets shown in the video.

Even mine ended up as a half-breed. I smashed up the front end and found a replacement clip off a station wagon. The color was perfectly correct, and everything was straight and clean, but all the trim was wrong. Chevy didn't make Super Sport station wagons, at least not in those days.

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Solar

Quote from: TboneAgain on December 19, 2021, 01:19:08 PMYeah, the car is a conglomerate. It's obviously a '66 Impala ragtop -- or more likely several. But the details are a bit out of kilter.

The Impala could be had with a convertible top, and with a big block V-8, which the later shots seem to indicate was the case. But the interior they show screams Super Sport. The wheel covers they pry off are definitely Chevy SS issue, but the rest of the car shows no SS trim or badges.

I personally owned a '66 Impala SS convertible, and drove the dogshit out of it for more than three years. It was one of the best cars I've ever owned, and I wish I had it back today. I know whereof I speak.

Mine was the 327/275 version, with the common Rochester Quadrajet carb and single-outlet factory exhaust. The tranny was the aluminum Powerglide. As far as I know, my car was 100% factory original.

The big block Impalas were rare as hen's teeth, even back then, even with the SS option. Most of the non-SS Impalas had the 283 mouse and the Powerglide or three-on-the-tree. The non-SS Impalas also had bench front seats, not the buckets shown in the video.

Even mine ended up as a half-breed. I smashed up the front end and found a replacement clip off a station wagon. The color was perfectly correct, and everything was straight and clean, but all the trim was wrong. Chevy didn't make Super Sport station wagons, at least not in those days.
Yeah, it kind of looked a bit odd, didn't it? That's why I wasn't certain of the year.
When they stopped using Body By Fisher, that was the end of an era.
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