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Johnson & Johnson to Cease Selling Talc-Based Baby Powder in U.S. & Canada

Johnson & Johnson is discontinuing the sale of its now controversial talc-based baby powder in the U.S. and Canada.

The product is the subject of thousands of lawsuits filed by cancer patients, alleging that talc used by the company in its baby powder product was contaminated by asbestos for years, potentially causing ovarian cancer in unwitting consumers.

The company said Tuesday that the decision to discontinue the product came from a wider initiative in March to prioritize products with greater demand due to the spread of COVID-19. About 100 sku's, including the talc-based baby powder, are to now be permanently discontinued as a result of the move.

The New Jersey-based consumer giant said demand for its talc-based baby powder has been slipping of late, pinning the declines on "changing consumer habits" and "misinformation around the safety of the product and a constant barrage of litigation advertising."

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