Today's electric car buyers were generally predictable until this Cadillac spot came along, but the controversy started when this Super Bowl 2014 ad featuring Neil McDonough actually dared to say it's OK to reward yourself for hard work.

Any fan of TV's "Justified" will recognize McDonough as the fictional Detroit gangster Robert Quarles. Any fan of American free enterprise will applaud the sentiment.

The First Ever 2014 Cadillac ELR: Poolside

Related story: http://www.deadlinedetroit.com/articles/8567/video_ballsy_cadillac_ad_airing_during_oscars_stirs_hot_debate_here