Tubs of gummi bears, cases of wine, industrial strength dishwashing soap - at prices 30% cheaper than you'll find in Denmark . It is Denmark 's Costco, packaged as a German loophole. This is their advertisement!  You'd be hard-pressed to find a man in Denmark who hasn't seen and fallen in love with this commercial. It was geared strictly to men. The ad is real! Here is a link to simply one of the best advertisements ever made. 

http://www.m2film.dk/fleggaard/trailer2.swf