Author Topic: What Does The Future Hold?  (Read 856 times)

Offline Solar

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What Does The Future Hold?
« on: July 18, 2017, 10:29:21 AM »
I like to play the market in my mind, not Wall Street, a fixed monopoly via Cronyism, but I like to look at the future and try and predict trends.
Take Harley for example, they are looking death in the eye, assuming they don't make changes, like marketing to Millennial', simply because the generation that made them rich is dying off, and because this is happening, there's a glut of cheap used Harley's hitting the mkt and killing new sales.

So here's my question. Considering the snowflake generation with an identity crisis, what would you market to them?
I have a few ideas, such as privacy cubes, safe spaces, self-contained, soundproof cubicles you can place anywhere you have an 8x12' space, or imagine an egg chair, something you would call an escape pod with a monitor for TV or gaming, surfing the web, filtered air, as well as sound proofed with a LED darkening glass front for total privacy to fap your day away in total seclusion.

Yeah, none of this will come cheap, but then, they will eventually be making a lot of money being perpetually single.
Freedom is something man has always strived towards, but Millennial' have been raised in a bubble and taught to fear the unknown, so buying remote property is out of the question for these kids, but they still seek freedom and privacy, so for those with money, I see an even bigger project.

Underground Bunkers, totally self contained, blast doors and security cameras surrounding the area, total piece of mind.

But what about the Millennial that doesn't want any of that, they want to stand out as the rebel, the nonconformist, the loner, doesn't want others approval, just wants to be left alone, the guy who abandoned the Dim party for the LIBertarian movement?
That should be Harley's target Market, a hybrid bike, tricked out with the latest tech, because let's face it, no matter how much these kids see themselves as rebels, they still want everyone to know they're rebels, hence the name of the bike, the Harley Rebel, pure black, just like the heart of the rider (image he wants to project), moderate chrome, a low key Harley sound, not too loud, power first and foremost, because that's the one thing they feel they lost most, was power, and this is a bit of a replacement.

Yes, the next gen is an interesting animal, but one that is extremely easy to understand and predictable and one with soon to be, disposable income, so I also see small motor homes/getaway cubes, so to speak.
Or camping gear like tents with builtin solar, USB connectivity, Cell phone boosters etc, this alone is a whole new mkt on its own.
I focus on escape because I believe that's the one thing Millennial seek, is escape from reality, the mold of what they perceived as the 9 to 5 drone like the life their parents lived, a way of life doomed to certain death because the next gen rejects it.

I think the key to unlocking this gen is to target them as individuals, not the way we were marketed to, where we were encouraged to compete with one another, "Keep up with the Jonse's" persay, I have a bigger house than you, a bigger boat, my wife wears Prada, Hell, even I reject that bullshit!
Granted, this is vestigial in nature, though I think it represents the majority of this age group, the group raised to despise American culture of conquering your environment, no, a good approach towards these folks is a "Meld with Nature", become one with the environment, be noncombative, this is the best way to gain their trust, be their friend on their journey towards the future, if you can pull that off, you have a lifetime customer.

They are not the enemy they think the country perceives them as, but they are fragile, so the approach needs to be extremely subtle, so I think the best way to seek out these people as customers, is a grassroots campaign, where they think it is they who discovered this new lifestyle.

Thoughts?
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Offline Ghoulardi

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Re: What Does The Future Hold?
« Reply #1 on: July 18, 2017, 05:42:25 PM »
A great article overall.

Quote
But what about the Millennial that doesn't want any of that, they want to stand out as the rebel, the nonconformist, the loner, doesn't want others approval, just wants to be left alone, the guy who abandoned the Dim party for the LIBertarian movement?

My observation is that Millennials want to appear being non-conformist and rebels. So what are they conforming to? Other Millennials. True non-conformist would not all look alike. True rebels would not all spout the same trite phrases. At the end of the day, the so-called non-conformist are really conforming to Non-Conformity.



Offline Hoofer

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Re: What Does The Future Hold?
« Reply #2 on: July 18, 2017, 07:02:10 PM »
Being a really "late-bloomer-parent", we got Gen-X and Millennial kids.  IMO, they're pretty much the same.... meh almost like I was as a 1970's liberal-radical.  The generation gap between Millennial kids and Baby Boomers is only in years, mentally... I see mostly similarities.

Off the top of my head, Millennials are more fiscally conservative.  Socially they just have different gadgets to play with, just as "we" pushed the boundries, so do they - except it gets published all over the internet.   We had the 'Hold my beer & watch this..." invincibility, no different than their, "Wow, this is going on Reddit!" - we were just as stupid as they are, and in a bizarre twist of fate, survived.

About the time I was engaged 1980, my dad said, "I can't believe how EXPENSIVE houses are - hope you two can afford one some day!"
My spin, "I cannot fathom a $2000 a month mortgage payment - how can you kids ever afford that!?"
Universally, yesterday, today, etc., "Two can live cheaper than one.", like our generation just figured it out - they are the same.

The only worry I have about Millennials is this $20trillion debt and all the unfunded liabilities.  Thanks to the Democrat/Socialist Party, demanding higher and higher wages, I fear inflation is closer than we imagine - which will crush retirees financially.  It could be mom & dad living in the Millennial's basement 10years down the road.  We haven't endured serious inflation since Jimmy Carter & Gerald Ford... that's like my mom and dad talking about the Great Depression - once you experience it, your buying & saving habits are never the same again.

Millennials seem to be more wary of debt than the Boomers.  They also look closer for "value for the buck" than us.  We're more likely to buy something from HSN/QVC based on a sales pitch over a TV, they're more likely to read every review, consult with friends and find someone who "owns it" before shelling out a buck. 

So here's the bottom line in successful marketing (my opinion, what's working for us)
a.  Demonstration of the product, hands on, at least see-it-working, best bet is put-it-in-their-hands and make them successful using it.
     That is almost a guaranteed sale, with any generation, but especially the Millennials - who are fixated on Youtube style pitches, we're just bringing them into the action.

b.  Oversimplify the pitch and quickly move to the "highly technical aspects" of the product.   Sort of a, "What's that?  DUH.  a motorcycle." and quickly followed up with, an appeal to technical wizardry, "Unlike a Yamaha, the Harley's vibrations are finely tuned to a womans erotic pitch..., Yeah, man, we conceptualized it on a MAC, but debugged it on a CRAY to get the right balance.. if-you-know-what-I-mean."

c.  Value for the money.  While we sell plenty because, "I ain't got time to build my own, so I'll buy yours..."   We make a point of showing the effort (hand made & each one tuned specifically), and here's the proof of concept, detailed charts and demonstration if possible.  The detailed performance charts have sold many units, as well as simplicity & uniqueness in design.

Rarely do we run into the *really* genuine Pessimist Millennial.  Those are the preppers & protesters.  That hasn't changed since our generation, they're very few in numbers, IMO.  The rest of them, +95%, are just like I was in the '70s, I guess that's why we seem to hit it off so well, and they say, "You guys are so cool..., or Hipsters..."  With the right advertising, Harleys will sell again, and maybe a smaller model...?
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Offline Solar

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Re: What Does The Future Hold?
« Reply #3 on: July 18, 2017, 07:27:06 PM »
Being a really "late-bloomer-parent", we got Gen-X and Millennial kids.  IMO, they're pretty much the same.... meh almost like I was as a 1970's liberal-radical.  The generation gap between Millennial kids and Baby Boomers is only in years, mentally... I see mostly similarities.

Off the top of my head, Millennials are more fiscally conservative.  Socially they just have different gadgets to play with, just as "we" pushed the boundries, so do they - except it gets published all over the internet.   We had the 'Hold my beer & watch this..." invincibility, no different than their, "Wow, this is going on Reddit!" - we were just as stupid as they are, and in a bizarre twist of fate, survived.

About the time I was engaged 1980, my dad said, "I can't believe how EXPENSIVE houses are - hope you two can afford one some day!"
My spin, "I cannot fathom a $2000 a month mortgage payment - how can you kids ever afford that!?"
Universally, yesterday, today, etc., "Two can live cheaper than one.", like our generation just figured it out - they are the same.

The only worry I have about Millennials is this $20trillion debt and all the unfunded liabilities.  Thanks to the Democrat/Socialist Party, demanding higher and higher wages, I fear inflation is closer than we imagine - which will crush retirees financially.  It could be mom & dad living in the Millennial's basement 10years down the road.  We haven't endured serious inflation since Jimmy Carter & Gerald Ford... that's like my mom and dad talking about the Great Depression - once you experience it, your buying & saving habits are never the same again.

Millennials seem to be more wary of debt than the Boomers.  They also look closer for "value for the buck" than us.  We're more likely to buy something from HSN/QVC based on a sales pitch over a TV, they're more likely to read every review, consult with friends and find someone who "owns it" before shelling out a buck. 

So here's the bottom line in successful marketing (my opinion, what's working for us)
a.  Demonstration of the product, hands on, at least see-it-working, best bet is put-it-in-their-hands and make them successful using it.
     That is almost a guaranteed sale, with any generation, but especially the Millennials - who are fixated on Youtube style pitches, we're just bringing them into the action.

b.  Oversimplify the pitch and quickly move to the "highly technical aspects" of the product.   Sort of a, "What's that?  DUH.  a motorcycle." and quickly followed up with, an appeal to technical wizardry, "Unlike a Yamaha, the Harley's vibrations are finely tuned to a womans erotic pitch..., Yeah, man, we conceptualized it on a MAC, but debugged it on a CRAY to get the right balance.. if-you-know-what-I-mean."

c.  Value for the money.  While we sell plenty because, "I ain't got time to build my own, so I'll buy yours..."   We make a point of showing the effort (hand made & each one tuned specifically), and here's the proof of concept, detailed charts and demonstration if possible.  The detailed performance charts have sold many units, as well as simplicity & uniqueness in design.

Rarely do we run into the *really* genuine Pessimist Millennial.  Those are the preppers & protesters.  That hasn't changed since our generation, they're very few in numbers, IMO.  The rest of them, +95%, are just like I was in the '70s, I guess that's why we seem to hit it off so well, and they say, "You guys are so cool..., or Hipsters..."  With the right advertising, Harleys will sell again, and maybe a smaller model...?
I'm pretty much in agreement, Millennials are really no different than us, in fact, I think one of the main differences between us and them, is trust of authority, thanks to the left, they have no faith in govt, and that's a healthy thing indeed.
This was never about bashing Millennial, rather understanding them and marketing to them by understanding what makes them tick, and yes, I do believe this all translates into skepticism, so whatever they are being sold, you can bet they'll do an excessive amount of homework first.

But like all good marketing companies, they'll try and stay three steps ahead of them with bogus studies and phony testimonials, kind of like how every year a new product is released right after the media touts a new study proving such and such, (fill in the blank_____), can extend your life and vitality.
Reminds me of when Equal was about to be released and all these studies hit the media about the ill effects of sugar.

No, I haven't given up on the Millennial, no, I think they're going to be just fine, after all, unlike the black community, they abandoned the Marxist party in droves. That really is saying something for them, they saw through the lies, Hell, they even saw through the gop'E lies as well.

Oh, and you are spot on about chicks and Harley's, my ex-girlfriend was nearly comatose after a two hour giddy ride. :biggrin:
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Offline Solar

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Re: What Does The Future Hold?
« Reply #4 on: July 19, 2017, 08:16:20 AM »
Addendum: I apologize, though unaware, this old fart made the mistake of not realizing millennials aren't in their early 20s any longer, so I'd like to include the Z generation, which in truth, is who this article is really all about, including Millennials, the next generation of old farts. :biggrin:
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Offline Hoofer

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Re: What Does The Future Hold?
« Reply #5 on: July 19, 2017, 02:42:25 PM »
Ever notice how "we" will tend to validate statements by checking with someone in our generation?  (which is REALLY stupid)

Example:  A fast-talking Millennial tries to sell a life insurance plan to a Boomer.   The Boomer says, "Let me think about it..." - calls up another Boomer, "Hey, man, whadda think about x-y-z life insurance?"   ...and based on their assessment alone, they decline or accept.

Example 2:  Millennial is told a HSA is a smart choice (health savings account), the Millennial has absolutely ZERO health expenses, sooooo...  "Hey, man, what do you think of HSAs?"  ...and based on that assessment, "Are you kidding, no interest man, it's a loser!" -or- "Hey, dude, build up that safety blankey while you're healthy, it's tax free, dude!"  They'll most likely go with the generational advice.

Even though practically every decision can lead to success -or- failure, we're less likely to investigate possible outcomes and more likely to take questionable advice, "Oh Yeah!?  Here ... hold my beer, I can do that...!"
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Offline Solar

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Re: What Does The Future Hold?
« Reply #6 on: September 13, 2017, 06:24:43 AM »
Ever notice how "we" will tend to validate statements by checking with someone in our generation?  (which is REALLY stupid)

Example:  A fast-talking Millennial tries to sell a life insurance plan to a Boomer.   The Boomer says, "Let me think about it..." - calls up another Boomer, "Hey, man, whadda think about x-y-z life insurance?"   ...and based on their assessment alone, they decline or accept.

Example 2:  Millennial is told a HSA is a smart choice (health savings account), the Millennial has absolutely ZERO health expenses, sooooo...  "Hey, man, what do you think of HSAs?"  ...and based on that assessment, "Are you kidding, no interest man, it's a loser!" -or- "Hey, dude, build up that safety blankey while you're healthy, it's tax free, dude!"  They'll most likely go with the generational advice.

Even though practically every decision can lead to success -or- failure, we're less likely to investigate possible outcomes and more likely to take questionable advice, "Oh Yeah!?  Here ... hold my beer, I can do that...!"
I really can't follow your meaning beyond one's perspective develops over decades, so why even consider that of a mere kids opinion on something they have no relative historical context of understanding.
Yes, they would naturally have a differing view, but everyone has an opinion, while the rest of us have an educated opinion.

Sorry for responding so late, but I've come back to this several times trying to figure exactly what you were saying.
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Offline Hoofer

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Re: What Does The Future Hold?
« Reply #7 on: September 13, 2017, 10:20:36 AM »
I really can't follow your meaning beyond one's perspective develops over decades, so why even consider that of a mere kids opinion on something they have no relative historical context of understanding.
Yes, they would naturally have a differing view, but everyone has an opinion, while the rest of us have an educated opinion.

Sorry for responding so late, but I've come back to this several times trying to figure exactly what you were saying.

We tend to believe opinions from people of our own age group, rather than seriously consider advice from another generation.   Sort of like "History started the say I was born".   Just an observation.

The world market(s) are changing so fast, expanding and/or contracting, it's hard to keep a handle on what direction the market / sales opportunities are going, without staying engaged with the younger generations.   I'm not too savy on social media stuff, but.... I'm seeing my market expanding in the "Tech savy" Gen-X faster than anywhere else.

Guys my age say, "Nobody builds anything anymore".   Among the Gen-Xers, they don't know HOW to build anything, so, there's a great opportunity for me.   Having my kids with me, helps me reach those kids - they just see them as peers, and open right up.   On the otherhand, I'll take the time to pay close attention to the kids - they're telling me what/where the next marketing opportunity is.
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Offline Solar

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Re: What Does The Future Hold?
« Reply #8 on: September 13, 2017, 12:59:39 PM »
We tend to believe opinions from people of our own age group, rather than seriously consider advice from another generation.   Sort of like "History started the say I was born".   Just an observation.

The world market(s) are changing so fast, expanding and/or contracting, it's hard to keep a handle on what direction the market / sales opportunities are going, without staying engaged with the younger generations.   I'm not too savy on social media stuff, but.... I'm seeing my market expanding in the "Tech savy" Gen-X faster than anywhere else.

Guys my age say, "Nobody builds anything anymore".   Among the Gen-Xers, they don't know HOW to build anything, so, there's a great opportunity for me.   Having my kids with me, helps me reach those kids - they just see them as peers, and open right up.   On the otherhand, I'll take the time to pay close attention to the kids - they're telling me what/where the next marketing opportunity is.
Ahh, I wouldn't take anyone's advice where the market is concerned, (thinking Wall St), since it's heavily manipulated, so I steer clear of it.
Not to mention I'm at the age where, I more than likely wouldn't see a return on any investment, which is why I only invest in product I can get a return on simply by sitting on it a couple of years, like copper etc.

I get your point, but quite honestly, anything someone considerably younger than me has the years to wait for ROI, so any advice they'd have on the market is totally useless to me.
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Offline Hoofer

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Re: What Does The Future Hold?
« Reply #9 on: September 15, 2017, 06:53:36 AM »
Ahh, I wouldn't take anyone's advice where the market is concerned, (thinking Wall St), since it's heavily manipulated, so I steer clear of it.
Not to mention I'm at the age where, I more than likely wouldn't see a return on any investment, which is why I only invest in product I can get a return on simply by sitting on it a couple of years, like copper etc.

I get your point, but quite honestly, anything someone considerably younger than me has the years to wait for ROI, so any advice they'd have on the market is totally useless to me.

I did the "day trading" thing for about 2 years, but I stuck to the industry stocks I understood, the field I actually work in.
Occasionally, I'd get a call from someone trying to "forecast" where they thought my field of work was headed, were we expanding, how soon, contracting, laying off, etc. - and like all free advice, what I gave them was worth all of it - total BS!  (not deliberately, but I'm not the CEO, what the hell do I know???  Why are they asking me about capitalization!?  I'm a freaking grunt in the field)

I guess, like you, I'll sit on something, hoping for the price to rise.  Lead is way, way down, $0.05 per lb locally.   I'll sit on 3 tons of it in batteries, than give it away.  And, like you, when it comes to investments, 99% of what I hear on the radio.... has got to be 100% BS... no matter what the age of the advice giver.   I am suspicious of any get-rich-quick idea, because I've got-poor-quick a couple of times.

We hear these "tax-lien" investment pitches on the radio, over and over...  Why the heck would you want to buy the debt of a guy who can't pay his property taxes?   What's Silver going for lately?   Has it hit $200 per oz, like that investment guy has been saying for at least 3 years - or staying around $12-16?   What about $2000 gold?   And I remember last year, a lot of people were saying the Market was going to CRASH by now.... it's going up!

"Disaster Investing" IMHO... better be something you can physically use, like EAT, wear, drive, etc., or be prepared for the potential for it becoming worthless.  Buying someone's overdue taxes as an investment - are you freeking kidding me!?!?   :lol: :lol: :lol:
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Offline Solar

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Re: What Does The Future Hold?
« Reply #10 on: September 15, 2017, 07:19:03 AM »
I did the "day trading" thing for about 2 years, but I stuck to the industry stocks I understood, the field I actually work in.
Occasionally, I'd get a call from someone trying to "forecast" where they thought my field of work was headed, were we expanding, how soon, contracting, laying off, etc. - and like all free advice, what I gave them was worth all of it - total BS!  (not deliberately, but I'm not the CEO, what the hell do I know???  Why are they asking me about capitalization!?  I'm a freaking grunt in the field)

I guess, like you, I'll sit on something, hoping for the price to rise.  Lead is way, way down, $0.05 per lb locally.   I'll sit on 3 tons of it in batteries, than give it away.  And, like you, when it comes to investments, 99% of what I hear on the radio.... has got to be 100% BS... no matter what the age of the advice giver.   I am suspicious of any get-rich-quick idea, because I've got-poor-quick a couple of times.

We hear these "tax-lien" investment pitches on the radio, over and over...  Why the heck would you want to buy the debt of a guy who can't pay his property taxes?   What's Silver going for lately?   Has it hit $200 per oz, like that investment guy has been saying for at least 3 years - or staying around $12-16?   What about $2000 gold?   And I remember last year, a lot of people were saying the Market was going to CRASH by now.... it's going up!

"Disaster Investing" IMHO... better be something you can physically use, like EAT, wear, drive, etc., or be prepared for the potential for it becoming worthless.  Buying someone's overdue taxes as an investment - are you freeking kidding me!?!?   :lol: :lol: :lol:
I won't say who, but someone I've known for decades took advice from someone he's known for decades, a guy with a track record of failures, from money to business, including the 70, 80s pyramid schemes, marriage and every fad/scheme that hits, this guy thought he was in on it early enough to get rich, yeah....he's still broke.

Yet the other guy that knows of his failures listened to him, bought a shitload of foreign currency, and is still convinced that any day now, it will be reevaluated and he'll magically become rich, without ever having had to do any research on investment on his own.
Oh, and he was certain when he bought it, that he was some how one of the lucky few to get in on the tail end of the long ass wait all "Those other fools" had been sitting on for so long, that by some lucky chance of leaked info. he bought at the exact perfect moment.

Oh, did I mention, that was three years ago?
Yeah, every time I talk to them, they say, "Any day now", be patient, the gears are turning, then list off a bunch of "so called inside info" from unnamed sources.

Yeah, there's no such thing as an inside source, unless you happened to understand Hungarian and just happened to tap into Soro's satellite phone.
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Offline TboneAgain

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Re: What Does The Future Hold?
« Reply #11 on: September 15, 2017, 09:10:20 AM »
That should be Harley's target Market, a hybrid bike, tricked out with the latest tech, because let's face it, no matter how much these kids see themselves as rebels, they still want everyone to know they're rebels, hence the name of the bike, the Harley Rebel, pure black, just like the heart of the rider (image he wants to project), moderate chrome, a low key Harley sound, not too loud, power first and foremost, because that's the one thing they feel they lost most, was power, and this is a bit of a replacement.

Somebody beat you and Harley Davidson to the punch.

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Offline Solar

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Re: What Does The Future Hold?
« Reply #12 on: September 15, 2017, 09:29:46 AM »
Somebody beat you and Harley Davidson to the punch.


I knew it! Say goodbye to Harley, they are way too late to capture an mkt share that is quickly dwindling.
Bike sales have been off in the last decade, and Harley desperately needed to stay ahead of the curve.
Unless they create an mkt for some new, unheard of form of transport, Harley will be nothing more than an old mans collectible of memories past.

Who knows, time is, in many ways circular, watch for Vaudville to make a return along with speakeasies.  :biggrin:
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Re: What Does The Future Hold?
« Reply #13 on: September 16, 2017, 08:35:21 AM »
Somebody beat you and Harley Davidson to the punch.


I'm not a biker, and never owned one.   That is a really NICE looking ride!   It definitely has eye-appeal.
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Offline Solar

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Re: What Does The Future Hold?
« Reply #14 on: September 16, 2017, 08:41:19 AM »
Somebody beat you and Harley Davidson to the punch.


:lol: :lol: :lol:
I just read my OP, (posted below) and Honda hit it spot on, so it looks like Honda knows what the future holds and Harley appears to once again, be stuck in the past.

"But what about the Millennial that doesn't want any of that, they want to stand out as the rebel, the nonconformist, the loner, doesn't want others approval, just wants to be left alone, the guy who abandoned the Dim party for the LIBertarian movement?
That should be Harley's target Market, a hybrid bike, tricked out with the latest tech, because let's face it, no matter how much these kids see themselves as rebels, they still want everyone to know they're rebels, hence the name of the bike, the Harley Rebel, pure black, just like the heart of the rider (image he wants to project), moderate chrome, a low key Harley sound, not too loud, power first and foremost, because that's the one thing they feel they lost most, was power, and this is a bit of a replacement."
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