How Do They Get Ratings?

Started by CaliforniaCatholic, June 04, 2011, 10:21:32 AM

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CaliforniaCatholic

Does anyone know how ratings for TV shows are obtained, exactly?

I know they used the Neilson ratings in the old days. But do they do something more high tech now? Can a cable company, like Comcast for example, actually know how many of its customers are watching which channels at any given time?